Lowe’s has a different approach to Black Friday than most brands. That’s not just owing to a certain strain of iconoclasm at the brand. It’s also because, practically speaking, the winter months aren’t necessarily the busy season for people seeking home-improvement projects.
“Our business is not like other retail. Our Super Bowl, if you will, is really more the spring season,” explains Marci Grebstein, chief marketing officer at Lowe’s.
