A new survey of more than 7,800 consumers has found that more name Ace Hardware as their personal favorite place to shop than any other retailer when it comes to home improvement projects.
The research by Market Force Information asked survey participants to rate their satisfaction based on their last experience with a home improvement retailer. They were also asked how likely they were to recommend that retailer to others. The data collected was then averaged to determine the overall loyalty of shoppers to a given business. Brand selection, store cleanliness, merchandise and value were also factored into the scoring.
