As an independent retailer, competition is everywhere. Whether it’s an online retailer, a big box chain or a luxury department store, customers expect more out of the retail experience than ever before. In order to compete with companies like Amazon, Nordstrom and Walmart, consider taking specific elements from each.

Patrick Lafferty, president of advertising agency Translation LLC, recommends in an article from Forbes that businesses looking to scale beyond a niche should narrow down needs into three distinct team approaches.

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