Denver — True Value isn’t trolling us with its latest big paint announcement — at least not in the traditional sense.

Among the co-op’s big announcements at the Reunion in Denver last weekend was its partnership with DreamWorks as it gets ready to hit the box office this November with its new animated feature film, Trolls.

In promotion of the film, True Value will be rolling out 24 exclusive EasyCare paint colors related to the movie, which will come in paint cans bedecked in a promotional Trolls label.

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