Independent retailers have a variety of tools they can use to encourage customers to visit their businesses. In some communities, taking out an ad in the local newspaper or a radio spot is the best way to market their business. However, some retailers might be looking to adopt a more omnichannel focus, shifting from traditional marketing mediums like radio and print to outlets like social media, email marketing and more.

During the recent True Value Fall Reunion in Chicago, Dave Elliott, senior vice president of marketing for the company, announced a new marketing program that will take True Value’s efforts to the next level, no matter the medium.

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