No one should doubt Amazon.com’s power to disrupt new industries. While the onetime online bookstore has grown to dominate retail, it has also become a major player in businesses ranging from cloud computing to Hollywood — and even has experimented seriously with drones.
It’s no wonder that fear strikes investors and executives when they learn — or even hear rumors — that Amazon wants to compete in their industry. It’s the business-world equivalent of seeing viking sails appear on the horizon.
