Less is more when it comes to building your brand presence. That’s the conclusion of a study from Siegel and Gale, the Global Brand Simplicity Index. The study asked consumers to rank brands based on their simplicity, and what it meant for a brand to be simple. Brands that are simple understand what their customers want and make it easy to get it. Simple brands are transparent, honest, useful, innovative and make customers feel valued. Aldi and Google topped the list of brands that consumers find simple to understand. The reward for having a simple brand is customer loyalty and increased revenue.

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