Independent home improvement retailers are emphasizing their made-in-America product offerings, and customers are demonstrating that the emphasis hits home for them.
A large portion of retailers who participated in a study from the North American Retail Hardware Association (NRHA) indicate that they have been intentionally adding more made-in-America products to their stores within the past two years than before. They are also primarily promoting those items through conversations with shoppers at the cash register and store signage.
