To make a good first impression on a customer, retail cleaning should be a priority. Here are six tips to maintaining a clean, welcoming storefront.
Given that your business may have a mere seven seconds — or even less — to make a good impression on a customer, retail cleaning should be a priority. In every business, regardless of the industry, cleanliness has a major impact on the customer experience. The 2010 Shopper Forward report by the NACS/Coca-Cola Retailing Research Council and Integer asserted that cleanliness is the foundation of a shopper’s experience. Additionally, if shoppers question the cleanliness of an establishment, an exceptional overall shopping experience — along with wonderful hospitality and great convenience — means nothing. Once a negative perception has been formed, it can be difficult to overcome — even if it’s inaccurate. Follow these six tips to help you make a good first impression with your storefront.
