As you plan your holiday marketing campaigns and think through ways to increase foot traffic to your stores, don’t underestimate the value of generosity.

The Definition of #GivingTuesday

For the past four years, businesses, organizations and individual people have used the Tuesday after Thanksgiving as an opportunity to promote philanthropic giving on social media with the hashtag #GivingTuesday.

More than 700,000 online donors from around the world contributed $116.7 million dollars on #GivingTuesday in 2015, according to The Huffington Post.

Full Story