The National Retail Federation (NRF) released data late last month projecting Mother’s Day spending to reach a record $23.6 billion.
NRF partnered with Prosper Insights & Analytics to conduct its annual survey of Mother’s Day shoppers, discovering the 14-year record for projected sales. On average, shoppers are expected to each spend nearly $15 more on Mom than last year, for a total of more than $186.
