In any hardware and building supply business, there are marching orders and there are skirmishes. There are threats and enemies. There are missions, defensive positions, and battle plans.
In some cases, there are even nuclear options, and one hopes that these are approached with extreme caution. There are reconnaissance missions, and sometimes there is the fog of war that clouds decision making. Of course, there are battles won, lost and those that are carefully avoided.
All this goes to show that this business, perhaps more than most, is a minefield of military terminology and battlefield analogy.
