Where are you when you’re all done checking out and paying for home repair and supply items and the cashier offers up a bright green apple for the trip home?
Well, you’re not in Kansas or Home Depot or Lowe’s — at least not the latter’s brand name storefront.
You are at an Orchard Supply Hardware store (a brand acquired by Lowe’s in 2013 and run independent) in either California, Oregon or Florida. The thank-you fruit is just one small piece of the retailer’s comprehensive brand revamp taking place at its 80-plus stores that serve up 45,000 items.
