Can live video help retailers win the battle known as Black Friday? Lowe’s, the do-it-your-self home improvement brand, intends to find out.
The Mooresville, N.C.-based company will reveal 11 Black Friday deals during a 20-minute segment on Facebook Live on Saturday. Lowe’s didn’t disclose a budget spend, but it’s been running video ads on the social platform for the last two weeks to push the livestream event, which is called “Mystery Box Bonanza.”
