Have you ever wondered why certain items appear higher up in search results when you’re shopping for a particular product on Amazon?

There are a staggering 480 million products currently available to purchase on Amazon’s U.S. marketplace alone, which means brands are constantly competing with one another in order to climb to the top of search results. But how does Amazon actually rank its results?

Sales performance carries significant weight, but there is no one single factor that primarily determines location on a product’s search ranking, according to a study conducted by Ripen eCommerce.

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