Build.com is putting a bear on it. Making the most of a metaphor, the 16-year-old online retailer is airing a series of spots featuring the 700-pound, furred animal as part of a campaign about taming the “bear” of home improvement projects.
Build.com is putting a bear on it. Making the most of a metaphor, the 16-year-old online retailer is airing a series of spots featuring the 700-pound, furred animal as part of a campaign about taming the “bear” of home improvement projects.