When tracking the omni-channel thinking at US DYI retailer Home Depot (see below), a theme that has emerged over the past year or so is the use of digital tech to target a specific strand of the firm’s customer base – the professional home improver.
When tracking the omni-channel thinking at US DYI retailer Home Depot (see below), a theme that has emerged over the past year or so is the use of digital tech to target a specific strand of the firm’s customer base – the professional home improver.