Social Circle Ace Hardware in Social Circle, Georgia, has found one of its newer niches to be right on target.

Since 2012, the hardware destination has also been home to an archery pro shop and program. With the addition of the in-store archery range, the store has become the focal point for a thriving archery market in the area.

Steve Pittman, who previously owned an independent archery pro shop before combining with the family-owned hardware store, says the sport dovetails well with a hardware offering due to the similar customer demographics.

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