To say that digital commerce is killing off physical stores is lazy thinking and a half-truth.
On the contrary, pure-play online shopping is the imperiled model, evidenced by the lack of e-commerce-only retailers — save for Amazon and eBay — that have gained any meaningful heft and influence.
Of course, e-commerce is informing how we shop, having an outsized impact on traditional retail: from the rise of buy online, pick up in-store perks to the fact that Amazon is now the second biggest seller of consumer electronics after Best Buy.
