The numbers can be overwhelming at times, but it’s important to keep an eye on them to help measure the financial health of your business. Below are five metrics you should know and use to better understand your operation.

Average Sales Per Customer

Sales per Customer = Sales ÷ Customer Count
Average Sales per Customer is a good determinant of the customer base and the productivity of staff; the more dollars that can be added to a customer’s cart, the more profitable your store will be.

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