Indianapolis — Like most co-op markets or conventions, the Do it Best Corp. spring and fall markets play oversized roles in the co-op’s success — not only as a wholesale sales generator, but also as a networking and educational event to drive the collective business forward.
So when about a year ago former CEO Bob Taylor asked for a top-to-bottom review of the Do it Best markets, the co-op examined the status quo from every conceivable angle — including frequency, length, location, focus, and timing.
Some things will change, some won’t, according to VP of Maketing Rich Lynch, who described the process and the findings during the Do it Best Fall Market Kickoff here.
