Your retail operation may stock the supplies that traveling vacationers need, but have you thought about marketing specific products to recreational vehicle owners? If your business is located near one or more of the thousands of campgrounds in North America, then you may benefit from better understanding the customers who are passing through your area in their RVs.
Most of the 9 million RV owners in the U.S. take short trips three or more times every year, according to the Recreation Vehicle Industry Association. The association also reports that RV owners tend to range in age from 35 to 54, which means many of them are likely established in careers and have families they take with them on their travels.
