When you go through the door into Ames True Value in Wiscasset, if one of the owners happens to be walking by, you’ll get a greeting and a smile. If that particular owner happens to be Jeff Averill, the greeting will likely be “Hello, young lady,” or “Hello, young man,” regardless of your age.

Those three words, to a 60- or 80-year-old woman or man, can make a big difference in his or her general outlook for the day.

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