The loss of a full-time job in 2013 prompted Juan Marín to plunge all his efforts into the home-services business he and his wife, Yesica, had started in 2010.

They expanded what had started as a housecleaning service into roof and gutter cleaning.

In October last year, the 46-year old native of Monterrey, Mexico, heeded the advice of a friend and signed up with Amazon Home Services, a then-nascent marketplace that connects customers of the Seattle tech giant to local plumbers, electricians or someone who can assemble an Ikea bed.

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