OAK BROOK, Ill., March 2, 2016 /PRNewswire/ — Ace Hardware, the largest retailer-owned hardware cooperative in the world, announced today the launch of a new advertisement campaign. The campaign, created by Chicago advertising agency O’Keefe Reinhard & Paul, leverages the signature “Ace is the place with the helpful hardware folks” jingle, featuring real-life Ace owners and associates and actual Ace customers. With the familiar tune as a backdrop, the jingle’s lyrics are customized in humorous and memorable ways to highlight that Ace’s exceptional service and expertise, best brands and product selection help consumers succeed with their home maintenance and repair projects.
