If you’re a little confused by all the numbers in the financial statements of your business, you’re not alone. Many retailers would rather be on the salesfloor helping customers than in the backroom poring over paperwork.

Nonetheless, those financial statements contain valuable information about the health of your business. By identifying, for example, a lower than average transaction size, you can take steps to fix it and add thousands of dollars to your bottom line. If you want to run a successful business, it is critical you understand the story those numbers can tell you.

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