Lowe’s plans to deliver Upskill help to about 200 customers in 40 U.S. cities and each of the five Upskill Project winners will receive a $2,000 gift card, which — of course — is to be spent at Lowe’s on supplies for their chosen projects.
Not only is Lowe’s using the project to create foot traffic and sales (even though $2,000 worth of supplies is on Lowe’s, you can bet winners — and their families and friends — will feel compelled to buy more.), it’s also turning the winners into influencers of some sort. The retailer likely has hopes these winners will help spread the stories of how Lowe’s helped them conquer their project fears with some expert guidance and supplies, the latter of which can be found at your local Lowe’s store.
