When Gerrod Brasseux decided to own and operate a hardware store, he knew he wanted to offer a well-developed grilling category. As a former educator, Brasseux naturally took to teaching customers best practices and recipes to try on the grill when they visited Brasseux True Value Hardware.
However, he was searching for ways to expand his reach beyond his loyal customers and foot traffic.
“I have friends who participate in CrossFit in town, and they would film Facebook Live videos from the gym of their workouts,” he says. “My friends encouraged me to try Facebook Live videos at my store, either a quick video of new products or showing our followers how to cook something with products from the store.”
