Travis Andrews at Strasser True Value Hardware has a take-no-prisoners approach to selling in his power tool category. His tool department spans nearly one-quarter of his 40,000-square-foot store. This past April, sales in the category reached $255,000 during the store’s annual tool sale alone.
Aggressive promotions and a large selection have given Andrews the advantage over his specialty tool store and big-box neighbors. But those aren’t the only ways to compete in the power tool category. There are strategies any retailer can use, and to find out what those are, Hardware Retailing spoke with the following three retailers who dominate their local power tool markets.
