CHICAGO April 4, 2017 – True Value Company, one of the world’s largest retailer-owned hardware cooperatives, is pleased to announce that David Elliott, former general manager of marketing at Mitre10, will be joining the company as Senior Vice President, Marketing, effective April 10.
Elliott comes to True Value with a wealth of experience, having worked in various retail marketing roles over the last 25 years. Most recently, he spent seven years at Mitre 10, the market-leading hardware and home improvement co-op in New Zealand.

At Mitre 10, Elliott’s responsibilities included a re-launch of the brand and building digital and traditional advertising, mobile, consumer insights, CRM, loyalty, omni-channel and social media. He is accomplished in developing strategies leading to the growth and profitability of independent hardware retailers by enabling effective local market activation.

“With the perfect mix of passion for the independent retailer, marketing vision, and brand experience, Dave is a valuable addition to our team,” said President and CEO John Hartmann.
Previously, Elliott was with the New Zealand Racing Board, where he was responsible for increasing marketing and sales performance for both brick and mortar and online channels. He also served in various small-format retail marketing roles for Chevron International and Caltex International across diverse geographies.
Elliott is originally from New Zealand. He graduated from Sterling University in Scotland with a Master of Business Administration. International opportunities are not new to him, as his various roles have included assignments in Singapore and Thailand with responsibilities over diverse markets in Asia – Pacific and Africa.
ABOUT TRUE VALUE COMPANY
True Value Company, headquartered in Chicago, is one of the world’s largest retailer-owned wholesale hardware cooperatives with gross billings of over $2.0 billion and revenue of $1.5 billion in 2016. The True Value cooperative includes approximately 4,400 independent retailer locations worldwide operating under the store identities of True Value, Grand Rental Station, Taylor Rental, Party Central, Home & Garden Showplace and Induserve Supply. Additional information on True Value and its retail identities is available at www.truevaluecompany.com