Many retailers are regrouping after disappointing holiday sales. While the numbers were lower for many traditional retailers, that only paints half of the picture.
E-commerce sites are continuing to gain market share as shoppers move from the store to the computer. According to the Census Bureau of the Department of Commerce, U.S. retail e-commerce sales increased 15.6% in Q3 2016 over Q2 2016. One of the biggest sites to capitalize on this trend is Amazon. According to Internet Retailer, Amazon captured more than half of 2016 holiday sales. Retailers are seeing a shift in how and when consumers shop and what they expect from sites.
