The biggest competitor on the retail horizon is more likely to be called David than Big Department Store, and he’s got a slingshot full of technology to help him stand his ground.

As major brands from Macy’s to Foot Locker wrestle with competition from Amazon, small independent merchants are gaining a foothold on the retail landscape. More than half (54%) of U.S. sales are generated by small businesses, according to the Small Business Association, and that figure could likely rise.

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