Retailers across the country are gearing up for a busy holiday sales season, with sales projected to be 3.6 to 4 percent higher than last year, the National Retail Federation (NRF) reports.
That increased spending can add up for independent retailers. NRF cites data from market research firm Proper Insights & Analytics that projects individual consumers will spend $967.13 on average this holiday season, contributing an estimated $678 billion to $682 billion to the economy.
