The True Value Company is one of the world’s leading hardline wholesalers with a globally recognized brand providing its customers in over 60 countries an expansive product set with market-customized assortments at highly competitive prices, superior product availability, innovative marketing programs and a la carte value-added services.

For retailers with a presence both in physical and online stores like True Value, creating a continuum of the online-offline customer experience is crucial for brand loyalty and driving sales. Marketers are constantly on the lookout for better ways to bridge the disconnect between what happens in stores and what happens on customers’ screens.

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