True Value has been preparing for a new chapter in its history, where it has distributed resources, taken aim at a rising base of potential customers and identified fresh opportunities to build on its strengths in a changing hardware and do-it-yourself home improvement marketplace.

With Millennials buying and, frequently, fixing up homes for the first time, True Value can leverage certain advantages as it competes for DIY dollars, and it has restructured to execute against generational and other opportunities as they are arising in the consumer market, company president and CEO John Hartmann told HOMEWORLD BUSINESS®.

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