Tractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retailer in the United States, today announced the selection of Microsoft as its preferred and strategic cloud provider to support technology architecture and modernization for the Company’s Ecommerce website and enterprise analytics platform. The strategic agreement supports Tractor Supply’s ONETractor strategy of leveraging physical and digital assets to deliver personalized, convenient shopping experiences anytime, anywhere and in any way customers choose.

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