Tapi and Bathroom Village are amongst a number of retailers to see targeted TV campaigns give business a boost.

According to new research from Sky Media and, addressable TV – which targets a specific customer type or even location – can boost ad engagement by more than a third and cuts channel switching by half.

Sky reported that 1,000 businesses have now used TV for the first time because of its AdSmart platform and is driving tangible business results with 70% advertiser return rate. In fact, brands like Barclays have won awards using linear and addressable ads to drive reach against hard to engage audiences.

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