Perhaps no generation has been researched, studied and discussed as much as Millennials.

Since their emergence as a driving force in the consumer marketplace more than a decade ago, the demographic group that covers those born between 1981 and 1996, according to the Pew Research Center, has often been viewed as enigmatic.

But as Millennials age, they are hitting key life moments that include marriage, parenthood and homeownership, which are leading to changes in their personal priorities, the products they need and purchase and how and where they shop.

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